Local SEO Course

  • 1

    Introduction

    • Introduction
  • 2

    Keyword Research

    • Introduction

    • Searcher Intent

    • Start With Assumptions

    • Test Your Assumptions

    • Expand Your Keyword List

    • Keyword Difficulty

    • Organize and Prioritize

    • Track Your Keywords
  • 3

    On-Page SEO

    • Introduction

    • Title Tag

    • URL

    • Heading Tags

    • Images

    • Body

    • Meta Description

    • Internal and External Linking

    • User Experience

    • Social Media Sharing

    • LSI Keywords
  • 4

    Local SEO

    • Introduction

    • Citations and NAP Consistency

    • Organize Your Business Information

    • Search Engine Business Listings

    • Gathering and Correcting Citations

    • Building New Citations

    • Reviews

    • Common Local SEO Problems
  • 5

    Link Building

    • Introduction

    • The Value of a Backlink

    • Backlink Profiles

    • Link Building Tactics

    • Tactic: Industry Directories

    • Tactic: Local Directories

    • Tactic: Leverage Current Relationships

    • Tactic: Unlinked Mentions

    • Tactic: Guest Posting

    • Tactic: Linkable Assets

    • Tactic: Infographics

    • Tactic: Ego Bait

    • Tactic: Events

    • Tactic: .edu Links

    • Tactic: Competitor Links

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